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Private label clothing and lingerie industry in Turkey

Turkey has succeeded in creating an industry of lingerie flowering, overcoming of the disadvantages of small domestic customer base, distant export markets and high costs. Much of the credit goes to the lingerie industry self itself, which has adopted the methods of manufacture of high technology to create quality and competitive cost of underwear products, made strategic gains in companies other countries and focused on key markets where small and medium enterprises can be major players.

Turkish companies have underwear invested heavily in the best equipment technology can offer, have launched an active research and development (R & D) units to be at the forefront of innovation, and have been modified in a manufacturing sector underwear purely oriented in a more diverse, multinational industry, offering customers solutions complete, including the development of materials, design and complete collections.

Private Label

Some underwear companies in Turkey have established separate brand names, but manufacturers are often behind the label of prestige. Research by the Centre for Export Promotion Turkey shows that in the lingerie industry, over 80% of exports are sold through private label method, which means that their products are sold underwear under a different company name lingerie brand.

Anil underwear, located in Istanbul, which makes the load of high quality ladies "Intimate, men's underwear, bras, dolls, bra sets, panties, strings, lingerie sells products of leading brands in the UK, France and the Netherlands. One other well known company, Lady Eleni underwear, also located in Istanbul, which creates sets of bra and bras, which has and their customers high-fashion designers.

Many Turkish subcontractors to large companies such as underwear and lingerie already Anil Lady Eleni eager to become exporters of private label in its own right.

www.anil.com.tr
www.ladyeleni.com
href = "http://www.igeme.gov.tr"> www.igeme.gov.tr

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